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This web page updates.identifix.com states the following, "Direct-Hit includes genuine OEM service and repair information! For complete coverage details." We saw that the website also said " Enter your email address in the field below and well notify you every time we make an improvement to Direct-Hit." It also said " Check out the latest Direct-Hit features and improvements. Designed to help you Find and Fix Faster. August Tip of the Month. BOOST PRODUCTIVITY WITH A LIVE DIRECT-HIT WEBINAR." The header had direct-hit as the highest ranking optimized keyword. It is followed by live direct-hit webinar, tip of the month, and jaguar which isn't as ranked as highly as direct-hit. The next words updates.identifix.com used was land rover. oem coverage was included but might not be viewed by web engines.